James, a mischievous toy. James is a demon who claims to be a hero. He's always confident, sometimes cocky or brash, but he's also very responsible and loyal, and he looks out for his friends. One of the royal descendants of Luiio, the toy kingdom, he is the first to step up and help the people of Luiio in the name of heroism. He and Nina are close, even if they do have a bit of a temper..